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searcher

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등록일 20-09-02 평점/조회수 126
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1. 검색엔진최적화 기본 용어

 

Search Engine Optimization (SEO): The process of improving your site to make it easier to find on search engines.



Search engine: Search engines such as Google, Yahoo, and Naver



SERP: Acronym for Search Engine Results Pages, which means search engine results pages.



On-page SEO: Optimization work performed on your own website



Off-page SEO: Optimization work done in a space other than the website



On-SERP SEO: Optimization work done on search results pages



Black hat SEO: SEO work against search engine policies



White hat SEO: SEO work recommended by search engines



Gray hat SEO: SEO work on the border between black and white hats



Crawling: The process of finding new or updated webpages.



Featured snippets: An organic answer box above the search results provided for a specific search term.



Image carousels: A collection of left and right scrolling images displayed in specific search results.



Indexing: Analyzing collected pages and saving them for quick browsing



KPI: Short for Key Performance Indicator, a key criterion by which an individual or organization can objectively evaluate performance to achieve its goals.



Local pack: Location-based results provided considering the subject of the search term and the geographical location of the person searching for it.



Organic: Ranking of naturally derived search results, not paid ads



People Also Ask boxes: A collection of drop-down search terms displayed in search results and additional questions related to the search term's answer.



Query: The search term the user enters in the search box.



Ranking: Lists search results in relevance order



Traffic: Website inflow



URL: stands for Uniform Resource Locators, the address or location of each content on the Internet.

 









2. Search engine related terms



Algorithms: The process or formula of mining and sorting the collected information to deliver results that best suit the search term or search intent.



Crawler: Also known as Spiders or Robots, automatic software that collects and indexes pages from the web.



Crawl budget: The average number of pages that search engine collectors collect on your website.



PageRank: Google's algorithm for ranking webpages in Google search results



Index: A huge database that collects and collects content worth providing to users through collection activities by search engine collection bots.



2xx status codes: server request processing success response (status) code



301 Redirect (301 status code/redirect): A redirect used to permanently change a domain or URL.



302 Redirect (302 status code/redirect): A redirect used to temporarily move a page or site.



404 error (404 status code/error): An error displayed when the file requested by the user cannot be loaded because it does not exist.



5xx status codes: Status codes that the server request cannot be processed due to an error occurring in the server.



Caching: Saved web pages



Caffeine: A collection of web content collected by Google's indexing system.



Cloaking: A shortcut to showing different content to search engines and visitors to target a lot of irrelevant keywords



Google Search Console: A free Google tool for website managers that helps you check and understand how Google perceives a specific website from the user's point of view.



HTML: Hypertext markup language, the language used to create web pages.



Internal links: Links that take you from one page to another page on the same website.



JavaScript: A programming language for adding action elements to web pages.



NoIndex tag: A meta tag that tells search engines not to index certain pages.



Robot Exclusion Standard (Robots.txt): A protocol that controls and controls the access of search engine robots to a website and informs search engine robots where the site map of the website is.



Sitemap (Sitemap.xml): A file listing all the pages in the website.

 









3. Terms related to keyword research



Keyword Difficulty: A number that indicates how many other competitors are using a particular keyword.



Long-tail keywords: The search volume is relatively small, but the user's search intention is specifically expressed.



Search volume: A number that shows how many search users search for a given keyword through a search engine.



Seed keywords: Basic words that describe a product or service offered by a seller.



LSI keywords: Abbreviation for Latent Semantic Indexing, frequently used words closely related to a specific topic.



Keyword cannibalization: When multiple content appears on the search results page with the same target keyword, none of the content is the top of the search.

 





4. Technical SEO terms



Open Graph Protocol: A feature that enables Facebook to provide detailed information about the website.



Twitter card: Ability to preview additional posts and images when sharing a link on Twitter



Image alt text: A string describing the image to the web collection bot.



Anchor text: Text with a link inserted



Image sitemap: A file listing only the URLs of uploaded images on a website.



Keyword stuffing: SEO work against the policy of search engines intentionally using the same keyword repeatedly



Title tag: HTML tag that serves to display the title of the page in the search results page.



Meta descriptions: summary descriptions of web pages



Security Protocol: An enhanced version (HTTPS) of HTTP, a world wide web communication protocol. Instead of using plain text in socket communication, session data is encrypted through SSL or TLS protocols.



Canonical tag (Rel=canonical tag): A tag that informs search engines of the original and duplicate URL addresses of a web page.



SSL: Secure Sockets Laye is a security technology that encrypts data exchanged between the user's server and the browser.

Thumbnails: small versions of large images



AMP: Short for Accelerated mobile pages, a copy of existing web page content that provides faster loading times.



Browser: Software that allows you to get information from the web, such as Chrome or Internet Explorer.

Subdomain: An independent website below the parent domain



Subfolder: A folder under the root folder to which the web page belongs



ccTLD: Abbreviation for country code top level domain, which means a domain related to a specific country (e.g. .kr? Korea / .uk? UK)



CSS: Short for Cascading Style Sheet (CSS), a programming language that sets design elements of web pages.



Hreflang: HTML meta element representing language code to designate document language and region



IP address: Abbreviation for Internet Protocol, IP address is a unique address on the network that is given to each computer to communicate over the network.



Mobile-first indexing: Google's indexing method of crawling and indexing mobile pages intensively using mobile version collection bots instead of traditional desktop collection bots to keep pace with the increasing proportion of mobile search.



Rendering: The process by which the browser converts the website's code into a visual format that the user can see.



Responsive design: A web design recommended by Google that changes to a size optimized for each device regardless of the type of electronic device.



Rich snippet: Also known as rich results, improved search results with the addition of visual material (images, videos) or interactive features (FAQ).



Structured Data: Data that is processed by logically organizing content and provides additional information for search engines to better understand the content.

 









5. Link Building Terms



Domain Authority: Also known as DA, a score that predicts how high a website will be ranked in search engines.



Backlinks/Inbound links: Pages from a site in another domain​

 

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